Experience: Pakistan Fashion Week 4

Oh wow, it has been a while since I last blogged- mostly because I have been so busy with exams and then enjoying my freedom by attending lovely events like the Pakistan Fashion Week itself. I had been to the Fashion Week in London last year as a guest, with the aim of doing something new, witnessing the beautiful and gregarious dresses the designers showcased and the culture that I have been brought up with. As I had already been once, I didn’t feel that going this time would have anything different instore for me, which is the reason for my relative disinterest in the event. But destiny had a different plan for this time around…


Before I knew, my friends wanted to volunteer for the event and I had found myself an engagement for event coverage. So, this was my first time covering an event as a press person and well, all I had to do was have all the fun and be sure to write about it! The event was nothing like the one I had had attended last year, only because this time I could experience the hardwork that goes into the organizing, coordinating and laying out of the event as much as the show itself, which by the way was fabulous as always. There were aspects that stood out to me and left me wondering about things and sometimes even made me proud…

Pakistan goes Multicultural

One thing that I could analyse more closely this time was the fact that most models that walked down the runway during those two evening were not even Pakistani, given the fact that all designers and collections were from Pakistani origin. I got to meet models who were Brazilian, British, Colombian and European. This in itself was such a big achievement for Adnan Ansari, organizer and founder of the Pakistan Fashion Week London. One of the greatest things about having cultural performances or shows overseas is the opportunity to present your culture and heritage to the people who might not be so familiar with it and to let others experience it in a positive vibe that it does deserve to be experienced in. But having a team of models, that form a very large part of the presentation had a lot to say about the acceptance, diversity, open mindedness and atmosphere of the fashion industry and the culture.

I couldn’t help but be proud when I heard a Pilipino photographer shout out ‘oh I love Pakistan Fashion Week’ from the press seating area. Seeing such a diverse group watching, presenting and organizing the ‘Pakistan’ fashion week made me think that the fashion really is bringing peace and acceptance in our country. Media is indeed powerful!

Students/ Volunteers: Backbone of the Show

We all know it is not an easy job to get people to volunteer for an event or organization and yet most of the team coordinating and walking down the runway was working voluntarily. I wondered two things to myself; the great extent to which the volunteers, a large proportion of which was students, had supported the organization of the event and the reason why so many people were willing to sacrifice their valuable time for putting forward the event without any monetary gains. I did not understand this until I had a chance to chill out with the volunteers myself. It was only the atmosphere and experience in itself that had dragged all of them down here, to work so hard into making this event a success. There was no politics, no drama; everyone was having fun, allocated to doing what they enjoy, being well-fed and cared for. Alongside, they got to meet the models, designers and organisers that had only lovely things to say. I was surprised how pleasant an experience it was, despite the occasional fall outs with outfits or organisation.

Another thing these volunteers walked out with was the great experience and some great people they got to meet over the past week- One thing that I was lucky enough to have gained too!


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